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Research papers

Not born yesterday

The subject of this paper is the application of research in the child and youth markets as a speciality within the sphere of marketing research as a whole. The main thrust of the paper concerns the application of one particular discipline - in this...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: David Cocks
June 15, 1982
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Citation

Cocks, D. (1982a, June 15). Not born yesterday. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/not-born-yesterday


Research papers

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children
Authors: David Cocks, Jacqueline Adams
October 1, 1978
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Citation

Cocks and Adams (1978a, October 01). Understanding children. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-children